The video presents members of the band, various local businesses, and pays tribute to the old gas station, "Jed's," showcasing the fun and upbeat country tune and the community support that brought it to life. Produced by Crazy Horse Productions, the “Right Amount Of Wrong'' music video was shot at various locations in Pursell’s hometown of Arcadia, FL (including Rattlers Old West Saloon, Radio Station WCXS Classic Country 104.5, Cowboy Corner, Groovy Smoothie, Historical Mt Pleasant Church House, and DeSoto Sign Co).

The clip opens with vintage hints of years gone by (an old-time radio broadcast with the mention of Waylon Jennings and gas prices at less than $1.50/gal), spotlights a gal that spins heads, and laugh-out-loud comedic “moments” throughout. Emphasizing the irresistible charm of the southern lady in denim and accentuating the song's unique sound, the girl with "just the right amount of wrong" takes us on a wild ride, and becomes a magnetic attraction that the town can't get enough of.